Every new organisation in The GAiGE is set up with three built-in pulses. Between them they answer the three questions that matter when you are measuring AI adoption: is the tool being used and is it saving time, is it worth keeping, and are your people equipped to get more out of it.
All three arrive paused, so nothing goes out before you want it to. All three come with Standard, Pro and Enterprise.
- The AI Pulse starts from its step on Measurement → How it works, once each tool has the people who use it assigned. You see who it asks, how often, and a message we draft for you to check. Its first start emails that message to everyone it asks who has an account, so they know what the questions are and why before the first one arrives. Switching it on for the first time from Measurement → Standard pulses opens the same steps. After that, pausing and resuming it sends no message.
- The AI Review and The AI Capability Check are switched on from Measurement → Standard pulses, once your tools are added and your team is ready.
Why there are three pulsesLink to this section
Different questions need different intervals. "Did this save you time today?" only works if you ask it while today is still fresh. "Is this tool worth keeping?" needs a longer horizon, and asking it three times a week would produce the same answer three times a week.
So the questions are split across three pulses, each with its own job, its own cadence, and its own answer format. Individually each is short enough that people answer it.
They also stay separate in the reporting, on purpose. The AI Pulse owns the performance score, The AI Review owns NPS, and The AI Capability Check feeds neither, so two different ideas are never averaged together.
Pulse 1 · The AI PulseLink to this section
Default cadence: 3 times per week, per person, per tool. Time to answer: around 30 seconds.
The frequent, behavioural pulse. Its job is narrow: was the tool used today, and did it save any time. This is where the active-user, hours-saved and ROI figures come from.
It branches on the first answer, so nobody sees all five questions.
| Question | Type | What it feeds |
|---|---|---|
| Did you use ChatGPT today? | Yes / no | Active users |
| Roughly how much time did ChatGPT save you today? | Single choice | Hours saved and ROI |
| How well did ChatGPT perform for your tasks today? | Slider, 1 to 10 | The performance (satisfaction) score |
| Anything to add about ChatGPT today? | Free text, optional | Verbatim comments |
| What's the main reason you didn't use ChatGPT today? | Single choice | Reasons a tool is going unused |
Answer yes and you get the time-saved question, then performance, then the optional comment. Answer no and you get the reason question, then the same optional comment.
The time-saved options are None, Up to 30 mins today, 30-60 mins today, 1-2 hours today, More than 2 hours, and I lost time because of it. That last option has a negative value, so a tool that costs people time shows up as costing people time.
The reasons offered after a "no" are I didn't need it today, I forgot it was available, It was too slow or clunky, I didn't trust its output, I couldn't access it, and I prefer a different tool.
Pulse 2 · The AI ReviewLink to this section
Default cadence: once a fortnight, per person, per tool. Time to answer: about a minute.
The deeper, tool-focused pulse. Its job is the keep-or-drop judgement a daily check cannot make: the difference the tool makes, how much its output has to be fixed, whether the person would miss it, and whether something better exists.
- Value. Recently, how much of a difference has ChatGPT made to the work you produce? (A big difference through to It's made things worse)
- Trust. How often do you have to fix or redo ChatGPT's output before you can use it? (Rarely or never, Sometimes, Often, Almost always)
- Recommendation. How likely are you to recommend ChatGPT to a colleague doing similar work? (0 to 10, this is the NPS question.)
- Would miss it. How would you feel if you could no longer use ChatGPT? (Very disappointed, Somewhat disappointed, Not disappointed)
- Something better. Do you know of another tool that would do this job better than ChatGPT? Answering yes opens a free-text follow-up asking which tool, and what it does better.
- Improvement. What would make ChatGPT more useful to you? (Better quality output, Faster responses, Easier to use, Better fit for my tasks, Nothing, it works well, Other)
- Anything else. Free text, optional.
This is where renewal risk shows up early. A tool with solid AI Pulse numbers but a falling NPS, or a rising number of people who know of something better, is telling you something worth acting on before the invoice arrives.
Pulse 3 · The AI Capability CheckLink to this section
Default cadence: once a month, per person, per tool. Time to answer: about a minute.
The people-focused pulse. Same tool-by-tool scope as the other two, but the questions are about the person rather than the software: how confident they feel, what is limiting them, and what would help.
- Confidence. How confident do you feel using ChatGPT for your work? (Very confident through to Not at all confident)
- Limits. What, if anything, most limits what you get out of ChatGPT? (I haven't had time to learn it, I'm not sure what it can do, I don't trust the results, It doesn't fit my tasks, I don't have full access, Nothing, I'm getting what I need)
- Unmet need. Is there something you'd like to do with AI at work that you can't today? Answering yes opens a free-text follow-up asking what that would be.
- Support. What would help you get more value from ChatGPT? (A short demo or walkthrough, Examples relevant to my role, Tips and best practices, Time set aside to experiment, Nothing right now)
- Direction. Compared with a month ago, how much are you using ChatGPT? (More than before, About the same, Less than before, I'm new to it)
- Anything else. Free text, optional.
This is the pulse that tells you where learning would pay off, and it surfaces the tools people want that you have not bought yet.
Who gets which pulseLink to this section
The AI Pulse, The AI Review and The AI Capability Check all come with Standard, Pro and Enterprise, and every trial. The rest of the pulse library comes with Pro, apart from The AI State of Play and General Feedback, which come with Standard.
On Lite, the AI Pulse is kept for the organisations already running it, so it keeps being delivered and keeps collecting answers. The AI Review and the AI Capability Check show on Standard pulses as locked on Lite, and nobody is asked them.
When a pulse appearsLink to this section
Delivery runs on cadence and nothing else. There is no page-visit trigger and no dwell-time condition.
The GAiGE works out which pulses are due for each person in each period, and the extension and the web read the same list, so an answer given in one place counts in the other, and nobody is asked a pulse more often than its schedule says. When a pulse is due, it appears on whichever tab is open. Often that is the tool's own website, because that is where people are, but it is not a condition.
A few things decide the timing:
- The organisation's working window. Delivery times are kept inside it. The default is Monday to Friday, 9:30am to 4:00pm, and you can change it in Settings.
- The AI Pulse also keeps to weekday afternoons, because it asks about "today" and the day needs some substance to report on. The other two can be asked any time inside the working window.
- The browser's own pages cannot show a pulse, and nor can any website until the person allows The GAiGE on all sites. Either way the pulse waits in the extension's panel, under Waiting on you, and in their AI Adoption Portal.
- A pulse nobody gets to stays due until its week, fortnight or month ends, then drops off rather than piling up.
- Skipping puts a pulse under Waiting on you, in the panel, for later, and the snooze control quietens everything for a while.
Every pulse can be answered in the extension or in the AI Adoption Portal, under Waiting on you. One-off pulses are also emailed with a link when they open, and anyone with something waiting gets a reminder email at most once a week, which they can turn off in their own Settings, under Account. To add something between pulses, people select Give feedback, where the organisation offers it.
What you can changeLink to this section
| Change | Who can do it |
|---|---|
| Pause or activate a core pulse | Standard and Pro |
| Change its cadence | Standard and Pro |
| Archive it | Pro |
| Rename it | Nobody |
| Edit its questions | Nobody |
| Change which tool it targets | Nobody |
| Delete it | Nobody |
| Clone it and edit the copy | Pro |
Core pulse questions and names are locked on every plan, Pro included. Locked questions keep your own numbers comparable month to month and across your teams. An attempt to edit the questions is refused, with the reason, rather than saved quietly.
You can set the cadence. The pulse builder shows a Reset to default link beside the schedule whenever your setting differs from the recommended one, so you can always get back.
If you want a core pulse with an extra question, or with softer wording, on Pro you can clone it and edit the copy freely. The original keeps running untouched. See Building a custom pulse.
Expected response ratesLink to this section
Every pulse can be answered in the AI Adoption Portal as well. The extension is highly recommended because it shows each pulse in the browser's toolbar when it is due, so nobody has to go looking for it. Getting it onto people's browsers is the most useful thing you can do for response rates: see Rolling out the extension to your team.
For a starting point to aim for once the extension is out, and the things that most often hold the rate down, see Why is response rate low?.
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