What's new: editorial refresh, sample reports, PDF downloads, and more
A roundup of what shipped in the weeks before 1 June 2026: a design refresh, a public sample report, downloadable PDF reports and a cleaner sign-up.
Colin Cardwell
We've been heads-down. Rather than a stream of small posts, here's one post that catches you up on everything customer-facing that's shipped (or will ship in the next day or two). Every item below is something you'll see or use directly.
A full editorial design refreshLink to this section
The biggest change is one you'll feel before you can name. We've rebuilt the visual register across both the marketing site and the in-app dashboard. Cream and charcoal replace the navy-and-white SaaS look. Serif headlines anchor every page; crimson hairlines signal where each section starts. The dense data screens (gauges, reports, tables) stay sans-serif and tightly packed, because that's where the work happens.
Everything from the home page through to the user menu has been touched. If something looks off on your screen, refresh once and let us know.
A sample report anyone can viewLink to this section
Pointing a CFO or an exec team at a SaaS landing page rarely works. Pointing them at a real, navigable AI Impact Report does.
/sample-report is now a public page. No sign-up. No card. It shows the same Reports screen a paying customer sees, against a demo organisation's data. ROI, hours saved, adoption by tool, satisfaction and unused seats, all on the same scale and the same methodology, ready to share around your buying committee.
See the demo from inside your accountLink to this section
New in this release: a "View the demo" item in the sidebar (just below Settings) lets you flip into our live demo organisation any time without leaving your account. It runs the full Pro experience against a simulated set of AI tools, refreshed daily.
Useful in three situations:
- Your data hasn't arrived yet. The first weeks of a new pulse programme are quiet by design. The demo gives you a preview of what your own dashboard will look like once responses start coming in.
- You want to show a colleague. Bring a CFO, an exec or a curious team lead into the demo to walk them through a populated report. It's read-only, so they can look around without changing anything.
- You're scoping a new pulse. Look at how the demo organisation has its pulses set up and what the resulting reports show.
Clicking the sidebar item switches your active organisation to the demo; the same item then becomes the Return to button, with your organisation's name, so coming back is one click. If you've never run the demo, you'll also see a gentle prompt on your Dashboard and Reports pages while they're still filling up. Both prompts go away once you've visited the demo or your real data starts arriving.
Downloadable PDF reportsLink to this section
Reports in the app are interactive, but some conversations want a flat document you can attach to a board pack or email to a sceptical stakeholder. The "Download PDF" button on any report now generates a branded, paginated copy with all the gauges, by-tool tables, comments and ROI breakdowns laid out cleanly for print.
The PDF is generated on demand, so it always reflects the live data and your current filters. A progress bar shows the wait (typically 15-40 seconds, depending on the date range), and the file arrives in your downloads when it's done.
A cleaner sign-upLink to this section
We've rebuilt the sign-up and sign-in pages. Single-column layout with a serif headline, an inline tagline ("Independent. Cross-vendor. AI Impact Measurement."), and clearer reassurance on the trial terms (14 days, no card, cancel any time). Signing in with Google or Microsoft is a click; the email path is two.
Onboarding (the organisation set-up after sign-up) has the same treatment. Three questions, no fluff, and a clear closing line on what happens next.
Existing customers won't see this often, but if you've invited a teammate recently they'll get the new experience.
Link to this section
OpenAI is shipping Impact Surveys inside ChatGPT, and other vendors may follow. That's a positive shift for the category. It's also why the case for independent measurement is stronger now than it was six months ago.
We've sharpened how we describe ourselves across the site to reflect that. Three pillars you'll see in the chrome and the messaging:
- Independent: we don't sell ChatGPT, Copilot, Claude or Gemini, so our measurement has no reason to make any of them look good.
- Cross-vendor: one methodology applied to every AI tool you use, so the numbers actually compare.
- Outcome-led: we measure what your team is getting, as well as what each vendor's dashboard counts as activity.
We've published two new pieces on this in the last week. If you want the full argument: Why AI vendor impact surveys can't replace independent measurement and How to compare AI tools like-for-like. Both are written for the CFO conversation.
A pricing page that actually comparesLink to this section
The pricing page has had two specific fixes that make decisions faster.
First, the three plan cards now align vertically so you can read across them at a glance. Previously the Lite card sat slightly higher than the other two because it didn't have a "Most popular" or "Best value" badge above the title. The badge spot is always reserved now, so the headlines line up.
Second, the "Compare all features" table at the bottom used a faint crimson hairline for "Included" and a barely visible dash for "Not included". It was technically accurate and practically useless. Now you get a clear crimson checkmark for included and a muted X for not, so scanning takes a glance, not a squint.
Blog filter chipsLink to this section
Self-referential, but: this page (and the blog index you came from, if you did) now has category chips at the top. Founder Essays, Field Guides, Methodology, Product Updates. The sticky post is gone; everything sorts by date.
What came nextLink to this section
Every release since this post is on What's new, newest first, with the changes you'll notice in each.
Want to see the new design and the sample report in one place? Open the sample report (no sign-up needed). As always, the methodology behind every number we show is published. If something here prompts a question, talk to us.
Colin Cardwell
Founder of AiGILE and The GAiGE. Colin has spent thirty years designing custom software for tough business problems.
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