What's new: editorial refresh, sample reports, PDF downloads, and more

A roundup of what we've shipped over the last few weeks: a full editorial design refresh across the site and the app, a public sample report you can show your team before signing up, downloadable PDF reports, a cleaner sign-up flow, and a sharpened positioning around independent, cross-vendor measurement.

We've been heads-down. Rather than a stream of small posts, here's one post that catches you up on everything customer-facing that's landed (or will land in the next day or two). Every item below is something you'll see or use directly.

A full editorial design refresh

The biggest change is one you'll feel before you can name. We've rebuilt the visual register across both the marketing site and the in-app dashboard. Cream and charcoal replace the navy-and-white SaaS look. Serif headlines anchor every page; crimson hairlines signal where each section starts. The dense data UI (gauges, reports, tables) stays sans-serif and tightly packed because that's where the work happens.

The redesign isn't decoration. It signals the kind of company we are. Considered, independent, editorial. The same kind of attention you'd want behind your AI Impact Measurement.

Everything from the home page through to the user menu has been touched. If something looks off on your screen, refresh once and let us know.

A sample report anyone can view

Pointing a CFO or an exec team at a SaaS landing page rarely lands. Pointing them at a real, navigable AI Impact Report does.

/sample-report is now a public page. No signup. No card. It renders the exact same Reports surface a paid customer sees, against a demo organisation's data. ROI, hours saved, adoption by tool, satisfaction, and wasted spend, all on the same scale and the same methodology, ready to share around your buying committee.

Send the link. Let the report do the talking.

See the demo from inside your account

New in this release: a "View the demo" item in the sidebar (just below Settings) lets you flip into our live demo organisation any time without leaving your account. It runs the full Pro-tier experience against a real-world simulated AI stack, refreshed daily.

Useful in three situations:

Your data hasn't landed yet. The first weeks of a new pulse program are quiet by design. The demo gives you a preview of what your own dashboard will look like once responses start coming in.
You want to show a colleague. Bring a CFO, an exec, or a curious team lead into the demo to walk them through a populated report. Read-only, so they can poke around without changing anything.
You're scoping a new pulse. Look at how the demo org has theirs set up and what the resulting reports surface. Inspiration without committing.

Clicking the sidebar item flips your active organisation context to the demo; the same item then reads "Return to [your org]" so coming back is one click. If you've never run the demo, you'll also see a gentle prompt on your Dashboard and Reports pages while they're still filling up. Both prompts go away once you've visited the demo or your real data starts landing.

Downloadable PDF reports

Reports in the app are interactive, but some conversations want a flat document you can attach to a board pack or email to a sceptical stakeholder. The "Download PDF" button on any report now generates a branded, paginated copy with all the gauges, by-tool tables, comments, and ROI breakdowns rendered cleanly for print.

The PDF is generated server-side on demand, so it always reflects the live data and your current filters. A progress bar shows the wait (typically 15-40 seconds depending on the date range), and the file lands in your downloads automatically when it's done.

It's the same report. It's just portable now.

A cleaner sign-up flow

We've rebuilt the sign-up and sign-in surfaces. Single-column layout with a serif headline, an inline tagline ("Independent. Cross-vendor. AI Impact Measurement."), and clearer reassurance on the trial terms (14 days, no card, cancel any time). Sign in with Google or Microsoft is a click; the email path is two.

Onboarding (the post-signup workspace setup) has the same treatment. Three questions, no fluff, and a clear closing line on what happens next.

Existing customers won't see this often, but if you've invited a teammate recently they'll get the new experience.

Sharpened positioning: independent, cross-vendor

OpenAI is shipping Impact Surveys inside ChatGPT. Anthropic, Microsoft, Google and GitHub will follow. That's a positive shift for the category. It's also why the case for independent measurement is stronger now than it was six months ago.

We've sharpened how we describe ourselves across the site to reflect that. Three pillars you'll see in the chrome and the messaging:

Independent: we don't sell ChatGPT, Copilot, Claude or Gemini, so our measurement isn't motivated to make any of them look good.
Cross-vendor: one methodology applied to every AI tool in your stack, so the numbers actually compare.
Outcome-led: we measure what your team is getting, not what each vendor's dashboard counts as activity.

We've published two new pieces on this in the last week. If you want the full argument: Why AI vendor impact surveys can't replace independent measurement and How to compare AI tools like-for-like. Both are written for the CFO conversation.

Pricing page that actually compares

The pricing page has had two specific fixes that make decisions faster.

First, the three plan cards now align vertically so you can read across them at a glance. Previously the Lite card sat slightly higher than the other two because it didn't have a "Most popular" or "Best value" badge above the title. The badge spot is always reserved now, so the headlines line up.

Second, the "Compare all features" table at the bottom used to use a faint crimson hairline for "Included" and a barely-visible em-dash for "Not included". It was technically accurate and practically useless. Now you get a clear crimson checkmark for included and a muted X for not, so scanning takes a glance, not a squint.

Blog filter chips

Self-referential, but: this page (and the blog index you came from, if you did) now has category chips at the top. Founder Essays, Field Guides, Methodology, Product Updates. Sticky-post mechanic is gone; everything sorts by date.

If you're new to the blog and want a starting point, Field Guides is where most of the thought-leadership lives.

Coming next

Three things on the immediate runway:

Persona-led pages for the Strategy, Technology, and People audiences, rewritten around the independent + cross-vendor positioning.
A downloadable "AI Tool Comparison" spreadsheet template that pairs with the like-for-like framework piece. Soft email-gated, useful even if you never trial the product.
A "What changed" companion for every prod deploy that lands on /changelog. Continues to be the source of truth for the customer-visible items.

Want to see the new design and the sample report in one place? Open the sample report (no signup). Or start a 14-day trial and put it against your real AI stack.

As always, the methodology behind every number we show is published. If something here prompts a question, the contact form is the fastest path; we read everything.